How to design web pages around a big logo?

Question

I'm currently designing a website for a place that uses a large circular logo. Their logo contains an image as well as text.The problem I'm running into is fitting this logo into the web design while still keeping the text in the logo readable, but not taking up a huge amount of screen real estate. Circular logos are as tall as they are wide. Most logos are wider than they are tall and are easier to fit on a screen because of it. I'm thinking of incorporating it into the header of the page along with the menu but the height of the logo creates a real imbalance on the screen and the text in the logo makes it impossible to make the logo any smaller. So my question is this **how do you deal with unruly logos?** Is it alright to deconstruct them, or what kind of workarounds are useful in these types of situation?

Answer 1

Dealing with unruly logos can be a challenge, especially when it comes to designing a website. However, there are several strategies you can use to make the logo work in your design without compromising its integrity. Here are a few tips:

1. Simplify the logo: If the logo contains a lot of intricate details, consider simplifying it while still maintaining the core design elements. This can help reduce the height and make it easier to incorporate into the design.
2. Use negative space: Utilize negative space around the logo to create balance and make it appear less dominant on the page.
3. Adjust the placement: Try placing the logo in a different location on the page, such as in the footer or alongside the content instead of in the header.
4. Resize the logo: Experiment with different sizes to find the sweet spot where the logo is readable but not taking up too much space on the screen.
5. Create variations: Consider creating different versions of the logo that are optimized for different sizes or contexts, such as a simplified version for use in smaller spaces.
6. Use alternative branding: If none of the above options work, consider using alternative branding elements such as typography, colors, or imagery to represent the brand on the website.

Remember, the logo is an important part of a brand's identity, so it's essential to maintain its integrity while designing for the web.