Different Logo Colors for Different Uses: Appropriate?

Question

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases but will this take away from my brand?

Answer 1

This is kind of a subjective question, but I feel It will not take away from your brand if you actively make it a hallmark of your brand. If your promotions play on, reinforce, make it part of your brand. Also it depends on the logo design. You would need either something very simple or, if using something very detailed, you might want to think carefully about which element specifically in the logo would change color and why. And if it is something people will "get" when they see it passing a billboard for two seconds. There are a lot of factors to look at, it is not a simple yes or no answer. Please check out my profile, I'd love to work with you if you decide you'd like to schedule a marketing brainstorming session, something I've done with many of my clients :)

Cheers,

Meilani