The greatest common factor is 4 r2 so the expression becomes
4 r2 (5 r2 - 12 r -9)
The trinomial inside the parenthesis is a medium hard case to factor.
There is only one way to factor 5, but two ways to factor 9. After some experimentation
the trinomial is seen to factor as (5 r + 3) (r -3). So the final answer is
4 r2 ( 5 r + 3) (r -3)