Global company, identify IND. AND ORGANI. CUSTOMERS

Question

Select a global company based in the US. Identify the company’s individual and organizational customers.How the company identifies and reaches their customers who are in the US and outside of the US.  I was thinking of Coca Cola or Apple.

Answer 1

This assignment is really about showing that you understand the difference between individual (consumer) customers and organizational (business) customers, and how a global company reaches each group in the US and globally.

You can definitely use Apple or Coca Cola. For example, with Apple, individual customers are everyday people who buy iPhones, Macs, or Apple TV+ for personal use. Apple reaches them through Apple Stores, its website, phone carriers, social media, and country specific advertising.

Apple’s B2B/organizational customers include phone carriers (like AT&T or Vodafone), big retailers, schools and universities, large companies that buy devices for employees, and government agencies. Apple reaches these through enterprise and education sales teams, resellers, and special business/education programs, both in the US and in other countries.

If you pick one company and explain its target audiences - who its top consumers are, who its business customers are, and list a few ways it reaches each group inside and outside the US, you will cover what the question is asking.