Let x = number of $0.50 increases
R(x) = revenue = (number of tickets sold)(price/ticket)
= (1800 - 60x)(12.5 + 0.50x)
= -30x2 + 150x + 22500
Maximum revenue when x = -150/[(2)(-30)] = -150/(-60) = 2.5
Price = 12.5 + 0.50(2.5) = $13.75