1.) A policy making it illegal to grow, produce, import, consume etc. would reduce supply (almost universally now across the US most of the marijuana sold in states where it is illegal is produced in states where it is legal and 'dumped' in states where it is not). Whenever you reduce supply of anything but demand stays the same, price increases. Those who would benefit most from a federal ban would be the black market, foreign producers, and for profit industrial prison corporations.
2.) A policy that might reduce demand (in places where recreational marijuana is legal you see reduced demand across the board for prescription medications - but that's another apple) remains elusive. Education and prevention programs since the Reagan era have shown to be largely ineffective at moving the needle at a tremendous cost of taxpayer dollars. Mass incarcerations have also completely failed with disastrous results for communities and the largest prison population in the world. The only thing that has consistently shown to reduce demand is treatment programs for heavy users who admit they need help. It's very difficult to treat someone or get them to change their behavior if they don't think they have a problem. If the government was successful in lowering demand in the world's largest consumer of drugs. then a drop in demand with no corresponding drop in supply would lower the price of the good, in this case marijuana. Who might benefit? Consumers of the good who are now paying a lower cost.
Difficult questions that our society is figuring out at the very moment. We've tried a 'war on drugs' for 4 decades with disastrous results and no reduction in usage, in fact its gone up. Clearly it would be insanity to continue to try the same thing expecting different results. Portugal is an interesting case study at the moment the world has been watching. Portugal legalized everything. You can't go buy cocaine at the local supermarket but if your using it you won't go to jail. An interesting result happened. Drug use has declined across the board in Portugal. It's being studied and depending on their moral viewpoint people are drawing different conclusions, but it is definitely something that is being looked at seriously.