A tertiary carbocation is not really the most reactive. A molecule that is able to form a tertiary carbocation during a chemical process is the most reactive in that process. For example, tertiary halides do the fastest SN1 reactions.
Carbocation formation is usually the rate limiting step. This means that the reactivity of the carbocation doesn't usually matter for the reaction rate. It just matters how quickly the carbocation can form. A tertiary carbocation forms the most quickly because it is the most stable. All carbocations are very reactive, so their relative reactivity doesn't matter much for the rate of a reaction.
Natalia J.
This answer was amazing! Thank you.12/14/20