Prioritizing Features?

Question

Question for fellow product owners/product managers. How do you prioritize your features? We are currently trying to develop some common criteria (as objective as possible) that we can use to prioritize our features. At the very least, we want something that will give us a good starting point and potentially things to look at when we get the inevitable question of why are we working on this instead of that. Does anyone have some good suggestions? How do you all address this problem?

Answer 1

I recommend using the AHP (Analytic Hierarchy Process) technique.

The Prioritization Matrix is a great approximation and can easily be set up in Excel.

These tools measure both qualitative and quantitative values. In addition they can measure linear and non-linear values. For such a simple tool the results can be powerful.