2 Answered Questions for the topic Branding
06/25/19
How was brand consistency maintained before computers?
The era of computers makes it easy to regulate brand consistency - you can e-mail anyone your branding guidelines in a PDF and it will have all the information they need. However, I still sometimes...
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Branding Marketing
02/21/15
Brand equity measurement
What are all the different ways of measuring brand equity of a company (in this case booking.com)?
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