I’m an experienced consumer insights and market research professional with a background in primary research, customer insights, and strategy. I’m looking to learn SQL, but my goal isn’t to become a software engineer or data engineer. Instead, I want to develop practical SQL skills that will help me work more effectively with customer, shopper, behavioral, and survey datasets, as well as collaborate more confidently with analytics and data teams.
Ideally, I’d like to learn how to:
* Query and explore datasets independently
* Analyze customer and shopper behavior
* Perform segmentation and trend analysis
* Join datasets and work with survey and transactional data
* Answer business questions using data
* Understand how SQL is used in analytics, insights, and strategy roles
I’m starting as a beginner, so I’m looking for someone who can provide a structured learning plan and explain concepts in a business context rather than a software engineering context. I’d also love to work with realistic business datasets and examples whenever possible.
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