I’m a working marketing strategist and fractional CMO who has spent the last decade building and growing consumer brands, especially in CPG, ecommerce, and digital. Most of my day-to-day work lives in the real world of brand positioning, funnel design, email and SMS, social media, and CRO, so what I teach is grounded in what actually works—not just what a textbook says should work. My background includes formal study in business and marketing plus years of leading campaigns, managing P&Ls,...
I’m a working marketing strategist and fractional CMO who has spent the last decade building and growing consumer brands, especially in CPG, ecommerce, and digital. Most of my day-to-day work lives in the real world of brand positioning, funnel design, email and SMS, social media, and CRO, so what I teach is grounded in what actually works—not just what a textbook says should work. My background includes formal study in business and marketing plus years of leading campaigns, managing P&Ls, and guiding cross-functional teams, which gives me a wide-angle view that’s really helpful for students trying to connect the dots between theory and practice.
Teaching and mentoring has always been a big part of my role. I’ve trained and coached junior marketers, interns, and cross-functional teammates in one-on-one and small-group settings, helping them understand everything from marketing fundamentals to channel-specific strategies. I’ve worked with a mix of college students, early-career professionals, and small business owners who are trying to make sense of branding, content, paid social, email, and analytics. My style is very conversational and approachable—I’m fun and easy to talk to, and I encourage questions, “dumb” or otherwise, because that’s usually where the real learning happens.
In our sessions, I start by understanding your goals: passing a class, breaking into marketing as a career, or growing a real business. Then we build from your current level, using plain language, real examples, and live breakdowns of campaigns, landing pages, and brands you already know. I like to take big, intimidating ideas—funnels, positioning, customer journeys—and turn them into simple, memorable frameworks you can actually use. You’ll walk away with clarity, confidence, and practical next steps, whether that’s for your homework, your job, or your own brand.
