With a B.A. in Mass Communications from Nicholls State University, an M.A. in Mass Communication and Media Arts from Southern Illinois University, an MBA in Marketing from Florida Atlantic University, and a Ph.D. in Mass Communications with a Marketing cognate from Texas Tech University, I bring extensive expertise to marketing education. As a seasoned professor, I’ve taught graduate and undergraduate students at public and private institutions where I taught engaging courses in sales,...
With a B.A. in Mass Communications from Nicholls State University, an M.A. in Mass Communication and Media Arts from Southern Illinois University, an MBA in Marketing from Florida Atlantic University, and a Ph.D. in Mass Communications with a Marketing cognate from Texas Tech University, I bring extensive expertise to marketing education. As a seasoned professor, I’ve taught graduate and undergraduate students at public and private institutions where I taught engaging courses in sales, digital marketing, business communications, public speaking, marketing management, and business entertainment. By integrating multimedia into dynamic, multi-dimensional lessons, I create experiences that make concepts vivid and memorable. My goal is not only for students to understand the material but to master and apply it with bold creativity in real-world scenarios. For example, my students have developed award-winning advertising campaigns (ADDYs) by blending theory with practical impact. I illuminate ideas from all angles to inspire lasting learning and innovation.
