Effective marketing is a critical aspect of every successful business. Determining who your best target audience is, what marketing strategies work and which don't, and how to keep customers coming back are challenges that must be addressed in order to keep a business operating efficiently. Marketing provides the opportunity to present the reasons why potential should do business with you and explain why your offer is more advantageous than competitive offers.
With more than two decades of...
Effective marketing is a critical aspect of every successful business. Determining who your best target audience is, what marketing strategies work and which don't, and how to keep customers coming back are challenges that must be addressed in order to keep a business operating efficiently. Marketing provides the opportunity to present the reasons why potential should do business with you and explain why your offer is more advantageous than competitive offers.
With more than two decades of experience, my professional life as a director of marketing for an industry leader is consumed with developing and executing marketing strategies and tactics. All decisions are based on best practices and metrics that help determine the best courses of action. An integrated marketing approach is typically followed when a balanced combination of sales lead generation and brand awareness is the overriding objective. I have deep experience in branding, web development, public relations, advertising, sales promotion, sales collateral material creation, trade show exhibiting, market research, direct mail, event planning and much more. My approach is metric-driven. That is, determining what works is critical to effective marketing and getting a return on a marketing investment, and I measure everything that can be adjusted for future efforts.
A business may have, objectively, one of the best valued offers in its marketplace, but if buyers are not aware of it success will always remain out of reach. While an integrated approach is often best because it builds a product or service brand, marketing success can also be achieved through one or two methods if they match the manner in which prospects seek to find the type of offers that a business has.
