Search
Dana W.'s Photo

Senior Business Leader | Interviews & Project Management
Dana W.

Your first lesson is backed by our Good Fit Guarantee
Hourly Rate: $55
Contact Dana

About Dana

Bio

I believe learning works best when you can connect what you’re learning to something real. My approach is collaborative, practical, and tailored to the individual. I enjoy helping people break complicated or overwhelming problems into manageable pieces and find the approach that makes things click. My goal isn’t simply to give you an answer, but to help you understand the reasoning and feel confident applying what you’ve learned on your own.

I bring more than 15 years of experience in...

I believe learning works best when you can connect what you’re learning to something real. My approach is collaborative, practical, and tailored to the individual. I enjoy helping people break complicated or overwhelming problems into manageable pieces and find the approach that makes things click. My goal isn’t simply to give you an answer, but to help you understand the reasoning and feel confident applying what you’ve learned on your own.

I bring more than 15 years of experience in marketing, business, project management, technology, and leadership. I hold a Bachelor of Science in Public Relations with a minor in Marketing from Eastern Michigan University and have progressed from individual contributor to senior leadership roles with organizations including Domino’s Pizza LLC and Crain Communications.

Teaching and mentoring have been an important part of my career. I’ve trained professionals, developed training materials, coached employees one-on-one, and mentored team members as they developed new skills. As a hiring manager, I’ve interviewed and evaluated candidates for professional roles. I’ve also volunteered conducting mock interviews with high school students to help them practice and build confidence. These experiences have reinforced something I strongly believe: people don’t all learn the same way. If one explanation isn’t working, we find another way in.

I work especially well with college students and adult learners, including professionals, career changers, entrepreneurs, and new managers. I can help with business, marketing, project management, career development, interview preparation, and professional communication. You don’t need to know exactly what you need before we start. Bring me the thing you’re stuck on, and we’ll figure out where to start.

Read more

Education

Eastern Michigan University
PR and Marketing

Policies

Schedule

Loading...

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Dana hasn’t set a schedule.

We’re having trouble loading this schedule right now. Please try again later.

Approved Subjects

Business

Business

I have more than 15 years of professional experience spanning business strategy, operations, technology, process improvement, vendor management, and cross-functional leadership, including senior roles at Domino’s and Crain Communications. I hold a BS in Public Relations with a minor in Marketing and have completed professional development in leadership and Lean Six Sigma. Throughout my career, I have trained and mentored professionals from early-career employees through senior leaders in both individual and group settings. I help students connect business concepts to real-world situations, understand how organizations actually operate, and develop practical problem-solving and decision-making skills.
Career Development

Career Development

Throughout my career, I have hired, managed, mentored, and developed professionals at multiple career levels, from early-career employees through managers and senior leaders. As a people leader, I have helped employees identify strengths, build new skills, prepare for greater responsibility, navigate workplace challenges, and advance into promotions and leadership opportunities. My own career progressed through multiple increasingly senior roles before I moved into leadership positions at Crain Communications and Domino’s. I take a practical, individualized approach to career development that helps students understand their goals, communicate their value, and develop actionable strategies for moving forward.
Interview Prep

Interview Prep

As a people leader, I regularly interview and evaluate candidates and understand what hiring managers are listening for beyond a rehearsed “perfect” answer. I also have direct coaching experience conducting mock interviews with high school students, helping them practice responses, communicate their experiences confidently, and become more comfortable with the interview process. I have additionally mentored adult professionals on career development and professional communication throughout my leadership career\. My interview coaching focuses on authentic, conversational answers, behavioral interview techniques, communicating transferable skills, and helping each person tell their own story effectively rather than memorizing a script.
Marketing

Marketing

I hold a BS in Public Relations with a minor in Marketing and have more than 15 years of professional marketing experience across strategy, digital marketing, CRM, email, marketing automation, customer engagement, branding, analytics, and marketing operations. Most recently, I led owned media strategy at Domino’s Pizza LLC., including national email, push, and SMS programs, and previously led marketing technology and operations strategy at Crain Communications. Throughout my career, I have developed training, playbooks, and best practices and taught marketers how to apply platforms, data, testing, segmentation, and strategy effectively. I help students understand both foundational marketing concepts and how those concepts translate into actual campaigns, customer experiences, technology, and business decisions.
Project Management

Project Management

I have extensive hands-on experience managing complex, cross-functional projects involving marketing, technology, data, engineering, vendors, executives, and other business stakeholders. My experience includes Agile methodology, process improvement, Lean Six Sigma training, technology implementations and migrations, workflow development, and large-scale initiatives such as coordinating the migration of more than 100 newsletters across 13 brands. I have led matrixed teams, managed competing priorities and dependencies, developed processes, and translated business goals into actionable workstreams. I teach project management through practical application, helping students understand not only terminology and methodologies but also communication, stakeholder management, prioritization, problem-solving, and what it takes to move real projects forward.
Dana W.'s Photo

Questions? Contact Dana before you book.

Still have questions?

Contact Dana
Hourly Rate: $55
Contact Dana