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Often people have the mistaken belief that images that look great on their web site should also work well when they grab them from their site and provide them to printing service providers. Web images display very well at 72 pixels per inch (often referred to as ppi) on a computer screen but printed images on paper or other substrates work best at 240 ppi and above for various forms of inkjet printers, and 300 ppi and above for offset printing purposes. (There is a little bit of wiggle room in these suggested image resolutions, however scaling an image with correct resolution upwards beyond an approximate 10 per cent variation may potentially lead to creating degraded final output). This resolution issue is heightened when the images need to be printed larger than they appear on the web site (which is often the case as web images are usually small in width times height appearance, as well as consisting of low resolution within the file) because enlarging images doesn't increase the... read more

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