Good morning, lovely learners! Time to rise and shine and, well, learn.
Today's post is the last in three I've done on Aristotle's Rhetoric Trifecta. We've done pathos--persuasion by emotion--and logos--argument by logic--but now it's time to end this with a final powerhouse punch:
Ethos is persuasion by authority. A little strange, sure, but if you tilt your head and squint your eyes a little, you'll see why I think this is the most important strategy of the three.
See, you can have the cutest, big-eyed puppies campaigning for you, and dozens of scientists out spouting statistics and studies, but unless you yourself come across as someone who knows what they're talking about--as
a reliable, trustworthy source of information--no one will listen to you. So appearing to your audience, whether in writing or in person, as someone worth paying attention to must be a top priority.
Let's take this blog and my...
Good morning, writing minions! It’s time for more lessons from a dead white dude.
In my last post, I discussed the power of pathos as one of three primary rhetorical techniques Aristotle developed to persuade an audience—techniques that still work today, whether for campaign speeches, college essays, or talking Mom and Dad into a later curfew.
Today, it’s time to talk about logos, or the logical argument. And to explain it well, allow one of my favorite television characters of all time take the stage: Abed Nadir, of Dan Harmon’s
Abed, a socially awkward young man in community college, offers a piece of chocolate to the female members of his study group whenever they become agitated. This goes unnoticed until his agenda book is opened and the study group sees the calendar marked on certain dates with the female members’ names. It’s alarmingly obvious that he’s been charting the women’s menstrual cycles.
Horrified, they ask Abedwhy...
I have a thing for old, dead guys. Sure, they're a little dusty, but you just wipe off their tomb--er, tome--and you'll see they can breathe fresh life into your writing.
There's this particular old dude Aristotle whose advice I've taken to heart for myself. He used to be a tutor himself to Alexander the Great in ancient Egypt. He taught biology, physics, geography, oration, and--most importantly for us!--rhetoric.
There's a fancy definition for rhetoric, but the basic idea is this:
There're a series of ways to sway an audience to your own opinion and view, be they in person or on paper. The art--and yes, it's an art--of doing this well is called rhetoric.
According to Aristotle, there were three ways to go about convincing people that your way is the right way. He called them "logos," "pathos," and "ethos." You can use one, two, or even all three in combination. In order to use them, however, you have...