Search Engine Optimization ( SEO ) on your business web site in today's highly competitive market is VITAL to success! In other words, SEO is important for ranking high in search engine results. If you come up at the top of a search query, you are more likely to get clicks to your site from those search engines.
There are MANY ways you can get higher in search engines rather than pay these search engines a hefty price to be listed in the advertisement sections. I will go over a couple of these methods in short detail below. If you would like a more in-depth private lesson, please do not hesitate to contact me.
HTML TAG - You will want to distinguish your keywords and keyword phrases ( words or phrases you think people will type in to the search engines ) in the TITLE tag by using |'s rather than ,'s . Example: David Gunther | Expert Web Design rather than David Gunther, Expert Web Design. Each page of your site should have it's own unique title.
HTML META Description TAG - Each page should have its own unique description in the HTML source utilizing the keywords you have chosen to optimize for your site.
HTML ALT IMG TAGS and HEADER TAGS - You should utilize ALT tags that contain keywords in your IMG tags. You should also use H1 and H2; etc for your headers. Search engines use these tags heavily when indexing.
There are also many programs you can use to submit your site to tens of thousands of search engines and FFA link pages. I recommend a program such as WEB CEO which will allow you to accomplish this task Furthermore, probably the most important factor in getting higher in the search results is your web sites popularity. In other words, the more sites that link to you (inbound links) the higher your site will be listed.
These are just a few tips. If you would like to learn more, please contact me today. Thanks!