Jesse R. answered 03/19/19
Microeconomics, Game Theory Tutor. 10 years experience, Econ Professor
Microeconomics, at its core, is about how individuals and firms make decisions constrained under scarcity. If I had to boil the discipline down to one equation it would be that optimization occurs when
MB = MC
That is marginal benefit equals marginal cost. Marginal benefit is the extra happiness, utility, or revenue an individual or firm receives from consuming or producing one extra unit of a good, service or action. The marginal cost is the extra cost from consuming or producing one extra unit.
Looking specifically at a consumer, if the MB > MC then the consumer will be better off by consuming more of the good in question, as the benefits of consuming one more unit outweigh the costs. However if MC > MB they will be better off by consuming less of the good as their current level of consumption the costs of the last good consumed outweigh the benefits. When MB = MC their happiness (utility) is maximized and they will not want to increase or decrease their level of consumption of the good.