BFA Memphis College of Art (Advertising Design)
I have a BFA in Advertising Design from the Memphis College of Art, where I was an art instructor for the children's Saturday School. I taught a few semesters at the college level, substituting for instructors at MCA and the University of Memphis when they went on sabbatical. I am licensed by the state of Tennessee to teach Graphic Communications in public schools and I am also surrounded by educators since my wife, daughter and sister are all teachers.
However, it is real world experience that has taught me the most. I have been in the business of creating effective visual and verbal communications for over 30 years. Along the way, my work has won numerous awards, and has been featured in some "Best of..." collections and college level textbooks. The services I have provided include graphic design, illustration, advertising, information architecture and website design – so I am proficient in Adobe Illustrator, PhotoShop, InDesign, and Dreamweaver. I have also provided copywriting, producing everything from children's books to promotional copy to greeting cards. I have even helped clients with their "letters" on occasion.
Like every project, each student is unique, both in capabilities and the goals their teacher puts before them. It is important to start with a firm foundation and then build a step-by-step strategy that will lead to success. I have a BFA in Advertising Design from the Memphis College of Art, where I was an art instructor for the children's Saturday School. I taught a few semesters at the college level, substituting for instructors at MCA and the University of Memphis when they went on sabbatical. I am licensed by the state of Tennessee to teach Graphic Communications
We focused on Photoshop, Illustrator and a little Lightroom. David helped me understand the differences and when to use each. Also helped me realize I should be doing most of my work in Illustrator rather than Photoshop.
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For the past 25 years, Adobe Illustrator has been the primary tool I’ve used to create the print and online materials produced by my company, Meyer Creative.
Aside from its powerful vector illustration capabilities, it gives me more control over text than any other program I have ever worked with – it sets beautiful type.
Some of the projects I have created with Illustrator include logos designs, print and online ads, brochures, posters, illustrations, greeting cards, package designs, and web graphics.
I use Adobe PhotoShop every day for photo correction, modification, retouching and enhancement. While it has been an indispensable tool for preparing images for print and online use, I also use it for illustration – everything from stylized realism to cartooning.
PhotoShop is a very powerful program, and in most cases it provides several different ways to accomplish a task. During 25 years of making a living using PhotoShop, I have learned which tools to turn to and how to use them.
I have a BA in Advertising Design from Memphis College of Art, and I have made a living running a graphic design business, Meyer Creative, since 1988.
I have created collateral ranging from brochures and posters to casino promotions and humorous greeting cards; produced package designs for products ranging from CDs to file folders to thermostats; and designed websites for everyone from handcrafted furniture makers and string quartets to county governments and Fortune 500 companies.
I have extensive experience in logo design, but also work in a variety of illustration styles – from stylized-realistic to cartooning. Industries served include medical, financial, hospitality, manufacturing and more.
I have taught graphic design at the college level as a substitute while instructors went on sabbatical – one semester at University of Memphis (when it was Memphis State) and one semester at Memphis College of Art (when it was the Memphis Art Academy).
Recently, I have been working as an Editorial and Design Specialist at the University of Tennessee Health Science Center. When UTHSC decided to "refresh" its brand, I wrote the graphic design standards and designed the university's branding guide and supporting promotional materials.
Unlike other businesses, the Macintosh platform has always been the preferred platform for my profession. I have been working full time and exclusively on a Mac since I purchased my first Macintosh CI (System 7) back in 1989. I am currently working on a Mac Pro 10.5.8. There is not much that I haven't had to make my computer do at one time or another – from running my business and creating my product to keeping my software and hardware running up to snuff.