Dickinson College (Russian Studies)
University of Connecticut (MBA)
Quite by accident, I ended up taking a Kaplan SAT tutoring position just as the Great Recession hit.
I hadn't much experience with high school students - I don't have children myself - so I wasn't entirely sure how this would go. I thought I would do fine as far as the material went. I'd always been one of the "smart" kids, but different in a way. Not one of the "brain-iacs", who never seemed to be stopped by a mere exam, but someone who had the ability to understand and apply the material within the context of the greater world.
I was super talented in some areas, like writing and languages, but struggled in most math classes. That definitely created a lot of self-doubt and I limited my initial career choices because of it. That is, until I decided I really wanted to be in corporate product management, and decided I needed to get my MBA.
Long story short, the first accounting, financial and statistics classes were hard - I won't lie. But over time, I simply found a different way to teach myself the material. A way that made more sense to me. Funny, but when I went to work, I became one of the few marketing executives who could catch the finance guys' mistakes within moments of looking at a spreadsheet.
So what does this have to do with Kaplan? Well, I thought for sure I'd excel at teaching the language section. Nope...it was the math I excelled at teaching.
That's because I understood when students were frustrated - or not confident - with the material. And I could present it from a different perspective or a different view that was more relevant to them. I ended up with parents showing up before class to ask if I would tutor privately (I couldn't), and I received the highest ratings ever given by students that year.
Some accidents end up being some of the best things that ever happen.
Marketing is often easy to learn - but difficult to do right.
The academics are fundamental to learning that marketing is a discipline - there is a thought process and strategy that animates everything that you do - advertising, market research, social media, branding, etc.
But, in the end you have to make something happen - increase revenue, sales, sign-ups, distribution, lower costs - whatever. And there's no learning that - you have to do it.
My approach to teaching marketing is to ensure the fundamentals are rock solid - and to invite the student to see those fundamentals at work in the real world. I can do this because of my MBA, extensive Fortune 100 product management experience, and my current experience creating and running an online business.
I'm happy to answer any questions, or just chat to access where I can be the biggest help in achieving your goals. I can work in person or online...generally, I'm flexible.
Best wishes for your future success! Quite by accident, I ended up taking a Kaplan SAT tutoring position just as the Great Recession hit.
I hadn't much experience with high school students - I don't have children myself - so I wasn't entirely sure how this would go. I thought I would do fine as far as the material went. I'd
Multiple hour discount available.
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