Fully bilingual MBA professional with more than six years of experience in international marketing, brand development strategies, marketing research, creation of new franchise business opportunities in Latin America, sales variance reports and analysis, international market strategic planning and credit analysis is seeking a position as a Professor in a community conscious university to contribute to alumni professional and personal growth.
EDUCATION
Nova Southeastern University, Fort Lauderdale, FL
Master in International Business Administration (MIBA),
Graduated: July 2005 GPA 3.83
University of San Francisco, Quito, Ecuador
B.A. Business Administration,
Graduated: July 2000 GPA 3.73
EXPERIENCE
February-2008 to Present
basic Education - Nation's largest exclusive online facilitator of degree and certificate programs from the country's leading universities. Tampa, Fl
Sr. Marketing Analyst
• Design, develop and deliver executive summaries, reports, and graphics to upper management to communicate the performance of different marketing initiatives.
• Provide advice and assistance to brand managers in analyzing vendor’s performance, market facts, identifying relevant issues, evaluating product development alternatives and recommending courses of actions.
• Conduct ROI of different advertising investments to maximize revenue from different marketing activities.
• Responsible for analyzing, correlating and integrating all available data sources in order to assess and monitor market changes to capitalize on market opportunities and minimize the effects of competitive activity.
• Design the creation and maintenance of monthly, quarterly and annual reports as well as ad hoc reports needed by Global marketers.
• Create dashboards and trend analysis of Paid Search Engines performance.
• Prepare weekly analysis and presentation of traffic and conversion performance of different landing page tests currently running in Test & Target( Omniture Application Tool. )
• Create monthly sales reports on actual vs. budget figures of media budget and leads of existing and new programs.
June– 2005 to September-2007
Yum Brands International – (World’s largest restaurant company – $10 billion in revenue in 2006) owner of KFC, Pizza Hut, Taco Bell, Long John Silvers and A&W –Latin America and Caribbean Division Deerfield Beach, Fl
Market Development Analyst
• Analyzed sales information, store traffic, trade area demographics, penetration and growth potential to determine the sales volume for new stores in the region. Each restaurant averages $1.5 million in annual sales.
• Performed Retail Trade Zone analysis for new restaurants utilizing marketing research tools such as MapInfo and MAPS to analyze the demographics, market segmentation and market penetration potential of future stores in the Latin America region. The region’s franchisees generated $1 billion in sales in 2006, representing $55 million in royalty revenue to the Latin America business unit.
• Analyzed POS (Point of Sale), product mix, delivery indicators, transaction results, marketing insights, local store marketing tactics, to exceed previous same store sales and increase brand awareness in franchise markets.
• Supported the Marketing and Development departments developing the Annual Market Plan and SWAT analysis for the new KFC, Pizza Hut and Taco Bell franchise markets.
• Created monthly sales reports on actual vs. plan figures of sales, transactions and ticket average information of new delivery carryout restaurants to monitor their performance and analyze market trends.
• Developed a “Sales Transfer Model” to determine how the new restaurants have impacted the existing markets by calculating the marginal sales results in the system.
• Supported franchisees by increasing local store marketing, couponing, telephone service, transaction frequency and trade area market penetration in their delivery channel.
• Launched the first Development College (Market Development Courses) for KFC Regional franchisees to support the franchisees growth strategic initiatives.
• Attended and participate in several Pizza Hut product shows and Regional Marketing Funds meetings with Latin American franchisees.
Dec – 2002 to June – 2005
Branch Banking and Trust ($127.6 billion in assets) -- Weston, Fl
Retail Lending Officer
• Continuously exceeded the branch’s quarterly residential lending goals by selling more than $1 million in retail consumer loans on a monthly basis. This was achieved by becoming an active member of several community organizations to seek new sales leads.
• Created monthly sales report for Executive Management sales meetings reflecting the branch's total sales figures of retail loans, investments, deposits, commercial and personal new accounts.
• Originated, approved, underwrote, and serviced real estate loans for retail bank clients following baking internal credit policies and procedures.
• Analyzed real estate loan applicants to determine liquidity, borrowing potential, financial stability, leverage, probability of payment, etc.
• Trained in real estate lending, consumer bank lending regulations and credit/financial analysis.
Jan – 2002 to Dec – 2002
CIBC National Bank/Marketplace Bank( $11.3 billion in revenue in 2006)-- Weston Fl
Personal Banker
• Utilized referral sources effectively to solicit new clients for the origination of new bank products and services.
• Continuously exceeded bank product sales target objectives by recognizing sales opportunities.
• Gathered appropriate documentation for loan opening/closing and while providing excellent customer service.
LANGUAGES
• Read / Write and Speak Spanish fluently
COMPUTER SKILLS
• Microsoft 2007 Excel, PowerPoint, Word, Access, SAS, IMR, Starweb, Smart View-Hyperion, Atlas, Omniture, Cognos & Outlook