JOSEPH
MARKETING & OPERATIONS PROFESSIONAL
CAREER OBJECTIVE
Seeking very challenging life-changing role in sales, marketing and management with a progressive and growing firm that can take advantage of my extensive skills and experience.
BACKGROUND
Innovative professional with 12+ years of experience in marketing and leadership positions developing marketing campaigns, strategies and solutions. Proactive, multilingual leader with experience in multi-cultural and global environments. Managed over $120 million in successful marketing and promotion campaigns.
Advanced user of Microsoft Word, Microsoft Excel, Microsoft Works, Internet, Microsoft Outlook, Outlook Express and Power Point. Intermediate user of QuickBooks, Access, Corel Draw, Adobe Photoshop, Adobe Premier, Adobe Illustrator, Adobe In-Design and Final Cut Pro.
Fluent in English, French, and Arabic.
PROFESSIONAL EXPERIENCE
SALES AND MARKETING MANAGER, 11/2005 – Present
BRIGHT BOX MEDIA, Inc. – San Diego, CA –
In charge of delivering sales and revenue results against budget, team leadership, and contract negotiation and execution. Implement new policies and revise processes as needed to improve operational efficiencies.
Analyze industry trends, develop web pages and logos, and train sales team on targeted client base development.
Selected Achievements:
• Marketing & Branding – Established strong company image through marketing activities, including web design, logo development and promotional materials. Result: 35% revenue increase, 20% marketing cost reduction and stronger recognition/credibility.
• Sales Team Development – Focused sales team efforts on qualification of high-level prospective clients as opposed to random client capture, leading to increase in number of clients w / less time commitments and 8% gain in San Diego’s advertising market share.
• Partnerships & Alliances – Initiated and closed contracts with top 30 transportation networks operating more then 3000 transportation vehicles secured more then 3 million impressions coverage all over southern California. Negotiated and Implemented agreements with over 100 restaurants, hotels and public venues in San Diego County covering more then 1 million unique targeted visitors. Launched the concept of Digital Video Menu in the best fine dining venues through out San Diego resulting an increase in coverage to more then 4 million impressions a year.
VP SALES & MARKETING, 08/1997 – 07/2005
AN LEAGUE - Beirut, Lebanon
Operated a full-service promotion, merchandising, hospitality services and marketing company. Directed daily operations and supervised the activities of 5 well trained and highly degreed business managers and 250 full/part time promoters, demonstrators and hostesses. Surveyed target markets and executed related strategic plans, promotions, advertising, sales incentive programs, pricing, product mix, new product rollouts, and reporting.
Selected Achievements:
• Management & Leadership Success – Directed the successful start-up of a new marketing company achieving within the first quarter of operation a sales volume that exceeded plan by 200%.
• Profit & Operations improvements - Designed an employee productivity improvement incentive program that resulted in a 40% increase in productivity and reduced operational costs 19%.
Deployed successful in-door and out-door promotion campaigns for over 200 brands through out the middle-east and Gulf markets. Organized more then 130 special events and corporate parties in Lebanon and Dubai.
• Partnerships & Alliances – Established critical partnerships with high level industry leaders such as Diageo, Procter & Gambel, Coca Cola, Heineken, Unilever, Parmalat, L’oreal, Schick, and Haggen Dazs. Managed the launching of Pringles in Lebanon, Syria and Jordan by executing a national tasting campaign for 3 months in each country. Reintroduced Coca Cola to the Lebanese market by managing an in-store/out-door tasting and sampling campaign through out the Lebanese territory covering more then 200 outlets with a team of 250 promoters and demonstrators led to an increase of 28% in market share.
TEACHER, 09/1995 – 07/2007
ORIENTAL INSTITUTE- Beirut, Lebanon
Responsible for teaching two classes and two courses in the Arabic language and Marketing techniques. The two classes I taught in a row and for two years succeeded to pass the government exams with 95% passed.
EDUCATION
Master of Science in Supply Chain Management • February 2009 • USD – San Diego
Master of Science in Management • 1998 • USEK, Incomplete – Kaslik, Lebanon
Bachelor of Science in Marketing, 1996-1997 • Lebanese University - Beirut, Lebanon
Bachelor of Science in Finance, 1991-1996 • Lebanese University - Beirut, Lebanon
Available to travel and/or relocate