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About
Frank: |
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Frank was a Certified Teacher of English at Southington High School in Southington Connecticut where he taught Freshman English and Communications and Mass Media to Senior high school students. He also holds certification from the State of Rhode Island and New Hampshire.. He taught in Connecticut public schools for four years after completing the highly competitive State of Connecticut’s Alternate Route to Teacher Certification program during the summer of 2002. Prior to that, he was a substitute teacher at Orville Platt High School in Meriden, Connecticut and Southington High School in Southington, Connecticut. In the short period he has been teaching, Richters has developed strong classroom management skills and a keen ability to relate with high school students of all levels and abilities. Other teaching experience includes the development and implementation of a three day course in crisis communication skills for senior executives that was taught annually at Duke University’s Fuqua School of Business.
He is the owner of kerol/rich associates LLC, a public relations firm, and has more than 25 years of corporate and military communications experience. He is recognized as an expert in crisis communications, and media relations and has extensive experience dealing with environmental risk communications and internal communications issues at the senior organization level, training and writing.
Prior to forming kerol/rich, Richters was Director of public relations and communications for Asea Brown Boveri’s (ABB) U.S. Power Generation Businesses, where he provided public relations and communications services to 11 different business units located throughout the United States. He also performed as the ABB US centralized company voice to the outside world. ABB is a $30 billion global organization with 210,000 worldwide employees.. Frank co-authored ABB’s crisis communications guidelines, chaired the company’s Connecticut site environmental communications and employee communications committees and managed internal communication and technical library functions.
Before that, he worked for daily newspapers in both editorial and advertising roles and as a public information officer for the U.S. Army.
In his public affairs career, Frank has developed, written and placed major feature articles; conceived, written and produced a wide variety of collateral material; coordinated publicity for trade show participants; written, directed and produced television commercials and internal corporate features; created both corporate and military internal communication programs; and migrated many of these programs to the World Wide Web.
As Public Affairs Officer for the U.S. Army Reserves’ 76th Division, he received the Army Commendation Medal, one of the service’s highest awards, for his Connecticut-wide media and community relations program on behalf of the Division’s Reserve units that were activated during the first Persian Gulf War. He retired at the rank of Major in 2002 after 24 years of active and reserve military service.
Frank is a former member of the Business Marketing Association, where he was vice president of the Connecticut chapter; Public Relations Society of America; and former member of the International Association of Business Communicators, American Boiler Manufacturer’s Association Public Relations Committee and Nuclear Energy Institute. He holds a bachelor’s degree in English from Fairfield University.
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