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As a communications professional for more than 28 years, I have served several times as a media relations representative - as communications director for a health care service, as a public relations firm account manager, as media relations specialist for a political party and as a campaign manager for a city council candidate. For an aspiring media relations specialist, education is key, but the education needs to be well-rounded. My experience has taught me that prospective employers want someone with at least a bachelor's degree in journalism/public relations or in a related field, but they also want a worldly individual with a wide base of knowledge to bring to the table. A degree in communication or English can be just as effective in providing general education to a prospective media relations specialist. In interviewing with a prospective employer, a candidate for a job in media relations should make clear that he or she understands working on time and monetary budgets... read more

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