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Marketing Resources

Blogs

Basic Marketing Strategies of a Product Life Cycle

Several weeks ago, I caught an afternoon interview on CNBC with Carly Fiorino, the former CEO of Hewlett Packard, on her thoughts on her former company’s ousting from the Dow Jones Industrial Average (the Dow).  For those of you that don’t know what the Dow is it’s the average cost of thirty industrial stocks used to give an indication of the stock market over time.  New stocks... read more

Blogs

Starting a Career in Media Relations

As a communications professional for more than 28 years, I have served several times as a media relations representative - as communications director for a health care service, as a public relations firm account manager, as media relations specialist for a political party and as a campaign manager for a city council candidate. For an aspiring media relations specialist, education is key, but... read more

Blogs

Interns, Educators, and the Aspiring

I combined eight subjects to complete a home-shopping website to post online. If you are a business, creative design, or writing student, you may wish to approach your professors to ask if they would give you credit for this website that you create by using the skills you learn from me and utilizing the subjects above. You will be provided with a template that may take you independently too... read more

Blogs

Accepting the Challenge

Congratulations on making it this far! The first step to becoming a better student is realizing the need for help. Some students believe that because they ask for help that they are dumb or not as good as everyone else. In fact, the complete opposite is true! Admitting that you need help with a subject is the smartest thing you could do, and it will set you on a better academic path. I myself... read more

Blogs

Sharpen your Writing, Speaking and Persuasive Skills with the PBFA Model

While managing call centers in my corporate career, I developed a telephone presentation tool to help reps work with customers and prospects. Little did I know that I had created a useful content creation tool for written or spoken communications. I eventually called it the “PBFA Model”—“P” meaning pain, “B” for benefit, “F” for feature and “A” for advantage. While sales people for years have... read more

Blogs

How do Profs think? Let this long-time college prof help you get through Soc and Psych courses and interpret your all important syllabus and texts...

Often, students are not taught HOW to study and what to study. As a long-time college professor I can share teacher techniques and how we choose what we choose related to tests and discussions. There are also basic principles of testing that must be learned. Take some time now during your break to learn how to study and what to study and even how to take tests, so in the Fall you will be ready... read more

Blogs

Syracuse University Degreed Sociology Psychology Professor Will Help You Raise Your GPA!

You are brilliant when it comes to some of your courses, but in other areas...you just don't get it. It may not be just you! Humans learn in different ways and professors tend to teach to the masses. As an experienced professor, I teach students in more of a visual, applicable fashion. When you and I finish with our tutoring sessions you will understand the material because you will make it... read more

Blogs

Strategic Business Planning

You can save yourself and your business thousands of dollars by implementing various planning tools to allow your business to be successful. Why plan? What builder sets out to build a house without a plan or just stops and thinks awhile! Supposedly you were to take an extended journey without a road map, unless the route is well known, it is likely that you would loose a lot of time or get... read more

Blogs

Creating Study Techniques to Tackle Any Subject

A study techniques can be utilized to tackle any subject, especially when you are required to retain information on multiple subjects. There are many techniques that can be used and some of which I found helped me survive both undergraduate school and graduate school. I've listed some of them below for you and provide an explanation of each. 1. Mnemonics or mnemonic device - is a learning... read more

Blogs

Hello and Welcome!

"Education is not the filling of a pail, but the lighting of a fire." (William Butler Yeats) I am new to WyzAnt.com. I am a recent Johnson State College graduate. I majored in Elementary Education with a concentration in math. I recently completed my second practicum at Georgia Elementary School with a classroom of 20 4th grade students. Before that I completed my first practicum... read more

Blogs

The Beautiful 21st Century Mind

I spent more than 25 years in school trying to learn, to develop my mind. I had an extraordinary professor, Jerry, in graduate school. Good thing Jerry had tenure. He had a tendency to infuriate his students, irritate his colleagues, and often eschewed consulting work (frowned upon in most business schools). He was a real character. But I learned more from him about learning than anybody else... read more

Blogs

Cultural Bias in Online College Courses: This Inequity in Higher Education Should Anger Everyone

My emerging tutoring passion is assisting ESL college students with their coursework. Most of them must also hold full-time jobs to support themselves and often their families as well. Many require online courses to get college educations. They could not earn a college degree any other way. Do textbook publishing companies realize how much cultural bias is written into their online ancillary... read more

Blogs

Barnes and Nobles - What Not to Do

I am writing this both as a warning to fellow tutors and as an excellent case study of what NOT to do in a business. I do not know if it is just the Barnes and Nobles in West Bloomfield, MI or if this affects more stores nationwide. Today, when I went there, I was shocked to see a new sign at the cafe: "Starting November 11th, we will no longer be allowing tutoring nor game playing... read more

Blogs

Business Management Tools

I have hundreds of tools that can be used to simplify and amplify your business management knowledge and skills. Not just a tutor, but a coach and trainer with over twenty years experience training and mentoring. Marketing and Strategic Management Tools: - PEST Analysis - SWOT Analysis - Value Chain Analysis - Porter's Five Competitive Forces - Competitive Advantage... read more

Blogs

Career Centered and Experienced Tutor

I have over 10 years of experience in providing tutoring services to various aged adults and teens. I began when I was in high school teaching the elementary special education students how to learn through coping with their disabilities. After proving success doing such, my peers began to turn to me asking me to tutor them in classes I had before them or even in classes we would take together... read more

Blogs

Public speaking for courage and career

"Friends, Romans, countrymen, lend me your ears" is the first line of a famous and often-quoted speech by Mark Antony in the play Julius Caesar, by William Shakespeare. From my view as a college instructor and sales and marketing rep...some students would rather glue themselves and their chair to the floor before they would come up to the front of the class to speak about an assignment,... read more

Blogs

Education or Business?

Funny how the education world has a lot of valid claims that business methods in education just “miss the mark.” Funny how business discredits education as a sound practice with such claims that education is “continuously so inefficient or ineffective.” Over the last ten years, I have heard statements like this. Generally, these statements are made when one of these entities is imposing itself... read more