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Pathos: The Power of Rhetoric, pt 1

I have a thing for old, dead guys. Sure, they're a little dusty, but you just wipe off their tomb--er, tome--and you'll see they can breathe fresh life into your writing.   There's this particular old dude Aristotle whose advice I've taken to heart for myself. He used to be a tutor himself to Alexander the Great in ancient Egypt. He taught biology, physics, geography, oration, and--most importantly for us!--rhetoric.   There's a fancy definition for rhetoric, but the basic idea is this: There're a series of ways to sway an audience to your own opinion and view, be they in person or on paper. The art--and yes, it's an art--of doing this well is called rhetoric.   According to Aristotle, there were three ways to go about convincing people that your way is the right way. He called them "logos," "pathos," and "ethos." You can use one, two, or even all three in combination. In order to use them, however, you... read more

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