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Logos: The Power of Rhetoric, pt 2

Good morning, writing minions! It’s time for more lessons from a dead white dude. In my last post, I discussed the power of pathos as one of three primary rhetorical techniques Aristotle developed to persuade an audience—techniques that still work today, whether for campaign speeches, college essays, or talking Mom and Dad into a later curfew. Today, it’s time to talk about logos, or the logical argument. And to explain it well, allow one of my favorite television characters of all time take the stage: Abed Nadir, of Dan Harmon’s Community. Abed, a socially awkward young man in community college, offers a piece of chocolate to the female members of his study group whenever they become agitated. This goes unnoticed until his agenda book is opened and the study group sees the calendar marked on certain dates with the female members’ names. It’s alarmingly obvious that he’s been charting the women’s menstrual cycles. Horrified, they ask Abedwhy... read more

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