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Good morning, lovely learners! Time to rise and shine and, well, learn.   Today's post is the last in three I've done on Aristotle's Rhetoric Trifecta. We've done pathos--persuasion by emotion--and logos--argument by logic--but now it's time to end this with a final powerhouse punch: ethos.   Ethos is persuasion by authority. A little strange, sure, but if you tilt your head and squint your eyes a little, you'll see why I think this is the most important strategy of the three.   See, you can have the cutest, big-eyed puppies campaigning for you, and dozens of scientists out spouting statistics and studies, but unless you yourself come across as someone who knows what they're talking about--as a reliable, trustworthy source of information--no one will listen to you.  So appearing to your audience, whether in writing or in person, as someone worth paying attention to must be a top priority.   Let's take this blog and my... read more

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