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Great Grammar

As this is the first day of school in many places, the inner grammar teacher in me emerges. What does it mean to "like" someone? Have you noticed that when people or organizations ask you to "like" them on Facebook, the word "like" is always in quotation marks? In this posting, the word "like" is in quotation marks because I am referencing something someone else has mentioned and I am attributing that. However, "Like us on Facebook", listed as itself, is an imperative statement; that is, it is telling the reader to do something, to wit, to show approval of some statement or page on Facebook. Whatever the merits of "like" (offset to indicate separate identity) as a verb or "liking" as a participle, the quotation marks in "'Like' us on Facebook" are terribly misused.