The title of this article is also the title of my recently released book. It can be found here: http://www.amazon.com/Build-Better-Photograph-Disciplined-Creativity/dp/1933952180/ref=sr_1_1?ie=UTF8&s=books&qid=1255632179&sr=1-1.
If you are going to graduate from college soon or have been working in the field for about 3-5 years, then this book will speak to you. It is a book about thinking and includes some of my experiences in being a self-employed visual artist.
Pick up a copy and add it to your collection, I'm sure you'll find it useful. Thanks!