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Why user interface is important in websites?

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3 Answers

Steve is correct, but a more visual explanation might help you to understand the concept of why the website interface is important to web design.
 
First of all, the design in web design is much more than the visual part of the website, which means that the design part encompasses a user's entire experience 'from the moment they enter the site to when after they leave it.'  
 
The interface is important because it addresses the 'how' and 'why' of people who wish to use the site.  For instance, the interface deals with how quickly a site loads, which is important because most people will not wait more than 30 seconds for the site to load before moving on. Therefore, one can consider themselves a website designer by simply being the person who sets out to discover how the user interacts with the site.

Well, the user interface is the part of the site that interacts with the user. It is important that it be easy to use and provide the appropriate information and navigation to help the user find or do what he/she needs.

The UI needs to be simple and easy to understand.  If it isn't something that anyone can understand then you are missing out on a piece of the market you are trying to reach. Design wise and graphically you can keep it inline with your style and colors but ultimately simple and easy to understand is best.