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Color Matters: Color Consideration in Graphic Design

Whether designing a business card, posters or ads, color matters, more often than people realize. It isn’t a matter of selecting what colors appeal to you, but what appeals to your target audience. No matter what medium you’re designing for, color relationships are one of the first of design considerations you should keep in mind when first imagining what the end product is to accomplish. Color can affect mood, as well as physical reactions. For example, take a moment and consider -what are the predominant color schemes that are seen in most fast food restaurants? Red and yellow. Studies have shown that red actually speeds up the metabolism. Now think about what the purpose red might serve in a fast food place. Their goal is to get you in, get you fed, and get you moving out so that the next batch of customers can get in there. In contrast, think of the last time you were in a higher-end restaurant – there the colors are more subdued and calmer, their purpose is to... read more

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