An experienced bilingual journalist and writer. Throughout my career, I have experienced many facets of the media business, starting as an editor on the International Desk at United Press International (UPI), then Bureau Chief for UPI in El Salvador during the final stages of the civil war, as Assignment Editor at ABC News Foreign Desk, Senior Regional Editor for Latin America for Associated Press Television, and as News Director for Univision Puerto Rico.
During my four year tenure at Univision Puerto Rico, a major market in Hispanic media, I led the daily broadcasts, guiding and motivating a staff of almost 100 writers, producers, reporters, cameramen, editors and truck operators. I organized, supervised and planned coverage and news programs, including the gubernatorial elections and the earthquake in Haiti, amongst others. I also managed the newsroom budget and was part of the team that negotiated a difficult union contract. I was hands on in incorporating new media to a traditional newsroom, managing its transition to HD.
I am presently working as a Media Consultant with an expertise in the Hispanic market. Amongst the clients I have worked with are ABC News, The International Women’s Media Foundation, The New York Women’s Foundation, the Dioceses of Brooklyn and Bread for the World. For the Dioceses, I mapped out and executed a multi-platform media strategy that sought to engage the Hispanic community. I am currently doing the same for Bread. I also handle a large volume of written content which advances Bread’s mission and enhances its profile within the Hispanic community.
In addition, I write a blog in Spanish and in English for El Nuevo Día, Puerto Rico’s newspaper of record, with a recognized brand name. The blog has branched out to Facebook and Twitter. I also write for Carnegie Mellon Today and have the lead article in this July’s edition.
What I enjoy the most is mentoring young female Hispanics who wish to enter the media business, helping them with their career choices. I tutor them in Spanish, both spoken and written.
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