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The single most important thing to know about writing is that it's what you do BEFORE you write that first sentence that is the key to success. I help you focus on how to THINK about what you will write.
Whether it's a middle school English essay, the SAT writing test (where every prompt begins with the words "Think carefully"), a college application essay, or a business presentation, how you set the stage for what you actually write makes all the difference.
I also work on grammar and vocabulary and other nuts-and-bolts aspects of writing. But that's the sort of thing you can learn in school. How to think about writing, other than using a rigid and formulaic rubric, is rarely taught -- and even more rarely taught well.
I have been a working writer for more than 30 years -- journalist, advertising copywriter, speechwriter, corporate communications specialist -- and I can pass on to you what you weren't taught in school.
I have written speeches and provided presentation guidance for 15 years, from keynote addresses for CEOs to internal presentations for VP of sales. Clients have included high-level executives at Hewlett-Packard, Mercedes Benz USA, Advanced Micro Devices, Extreme Networks, Genesys Communications, the National Art Education Association, and the Rodel Foundation.
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