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Are you struggling with classwork night after night and you want a better grade? Well, now you know who to call. THE GRADES BOOSTER. Me. I started out as an 8th grade country school teacher. I taught all subjects. Recently, I ran into one of my first students and she told me that I had inspired her to become a teacher. Wow! Reward enough. I always loved teaching. And I loved the kids, too. But I married a Chicago girl who didn't care for life in "the sticks", so I wound up in Chicago. Sometime later I became a copywriter at the Leo Burnett Company, a big ad agency where I wrote commercials for Tony the Tiger, Tucan Sam, The Pillsbury Doughboy, Charlie the Tuna, The Keebler Elves, The Little Green Sprout, and a lot of other stuff. They thought I was pretty good and put me in charge of some other writers. When somebody wrote a good commercial, I used to go and put a star on their door. Sure, they scoffed and ducked around the corner. But they loved it. Later, I was put in charge of a lot of creative people. About 350. That was a mistake. So I quit and went out to Hollywood to become a screenwriter. Another mistake. So then I came back to Southern Illinois where I started a vineyard and winery, but I sold it because I don't like walking sideways all the time. I also taught advertising briefly at SIU. 60 students in a huge auditorium with a lot of intimidating technical equipment. Yessir! That was not for me.
I am best at one-on-one relationships. It's a thrill to me when the "light bulb" goes on and the student "gets it". Anyway, pick out something from the following areas that I can claim to know something about and let's get started. And Thanks.
Up to 8th grade, most subjects
Writing, all kinds
Advertising copywriting, Marketing.
Literature - I was an English major at SIU and I have a minor in French. I also am semi-fluent in Spanish, which I learned in night school at Berlitz, down in Mexico City.
Photography - I did some commercial directing in my career and my son is currently the camera man on the TV show Criminal Minds so if I don't know the answer, I'll recruit him.
Art - watercolor or oil. I do a technique called encaustic where I melt bees wax and powdered paint together and paint with it. There are a lot of steps but it has a great texture and depth to it.
Thanks again, and here's looking forward to meeting you. Sincerely, Don.
LET'S KICK THIS SLUMP IN THE SLATS!
This thing can't last forever. In fact, it could turn around more abruptly than some people think. Just today they reported that housing prices are rising again. And we all know this is key.
So now you need to get your business in a position to take advantage of the coming upswing. Rethink your product line, analyze your competition and your pricing strategies, reset your goals, short and long term and take a good hard look at your business strategy. If you don't have one, do it now. And you don't want to be doing all this alone - without someone knowledgeable to bounce around your ideas with.
This is where I can help. If you've checked my profile, then you know that I spent 35 years in the advertising business in Chicago, most of it with the Leo Burnett Company, which was at that time the largest privately held ad agency in the world.
Basic training there was working on P&G with some very hard headed brand managers - a competitive environment that was a real nail biter when you trying to sell them something. It better be right.
After that I ran three small businesses including a B&B, vineyard and winery, all of which my wife and I literally started from the ground up. I didn't know a thing about any of the disciplines involved in this type of business. But I did know what it takes to get any business going and keep it on track. And it's a good thing, as the wine business has to be one of the toughest out there. We were pioneers in this project, and today the wine industry employs thousands and is generating nearly 30,000,000 in tourist related dollars for the economy of the state of Illinois.
I also taught marketing briefly at SIU. And advertising at Cal State Fullerton. So I can also help you create and take advantage of smart promotion and advertising ideas.
Most successful business are the result of a team effort. And an outside team member could be just the catalyst to help you see things from a new perspective and turn things north a lot quicker than you ever expected possible. I'd be thrill to be that person and I thank you in advance for the opportunity to talk it over soon.
If you are a student of marketing and you want to insure a good performance and a high grade, I can help. Or, if you are a business man struggling with marketing problems, which these days can be myriad, I can help you over the hump. My credentials are as follows: 30 years in the advertising business in Chicago, including 22 years with the Leo Burnett Company where ultimately I was Exec VP for creative services and a member of the Board of Directors. I worked on brands for many of America's major corporations including P&G, Kellogg, United Air Lines, Nestle, GM and host of others. For five years I traveled internationally for Burnett helping to solve difficult brand problems. Recently, I taught advertising and marketing at Southern Illinois University, and also taught advertising copywriting at Cal State Fullerton.
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