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Jonathan B.

Atlanta, GA

$55/hr

Experienced & Successful Business & Marketing Executive, MBA

Usually responds in about 1 day

Experienced & Successful Business & Marketing Executive, MBA

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I am a growth-minded, roll-up-the-sleeves, customer-centric Business and Marketing executive with over 15 years worth of successes in improving corporate performance and value via change management, marketing and operations. I am an integrated marketing evangelist and diplomatic change manager with proven consumer and B2B marketing and sales results. My positions have been with Fortune 100, private equity and non-profit organizations in the telecommunications and higher education fields.

I have a vast and successful track record of improving results by increasing sales, developing products and markets, and managing significant cost reductions with organizations including Golden Key International Honour Society, Comcast Corporation, Verizon Wireless and Suddenlink. I have had full P&L accountability throughout the past fifteen years and has managed staff and vendors locally and globally. My collaborative management style has significantly added to my success. As a poster child for adult non-traditional higher educations, I attained the position of Chief Marketing Officer prior to graduating with a Bachelor of Science in Marketing Management in 2009. I have since hung a MBA in Management & Strategy degree on the wall. In fact, I used Wyzant tutors from time to time, so am very familiar with using this invaluable service.


My Methodology:

• Discover what customers want.
• Drive branding, strategy, tactics, tracking, ROI.
Act hands-on where necessary.
• Leverage significant professional network and extensive business expertise.


Examples of Success:

- Over $1,200,000 lift in core product year to year revenues during the height of the 2008 recession following a years-long decline – a 22% increase during this recession – while decreasing annual related costs by over $500,000.
- Streamlined pricing, campaigns and offerings to aggressively win and retain more customers from very strong, deep pocketed competitors.
- More than doubled direct sales performance and exceeded budgeted gains across all managed product lines.
- Generated 18% direct marketing response and locked in $3,000,000 in annual at-risk revenues.


Career Driver:

Inspiring and leading teams to develop breakthrough campaigns, which increases customer demand and adds significantly to the bottom line.


Special Skills:

My experience has honed the following development know-how:
• Execution - regularly delivering to fixed time schedules against all odds.
• Experimentation - relentless and effective testing to determine the best tactics.
• Expressive clarity - strategic development plans.
• Management - optimizing people and finances to meet objectives.
• Strategic Alliances - seeking out the best vendors for a particular promotion.
• Budget maximization - for effective use of finite resources.
• Leadership - of centralized and decentralized teams ranging from 5 - 25 people across regions and internationally.

Along with professional involvement in the American Marketing Association, Direct Marketing Association and CTAM - Cable Television and Telecom Marketing Association, I have been active in numerous volunteer activities, including the 1988 Calgary Olympic Winter Games where I helped ensure telecom and video systems continued to broadcast from several venues, Rotary International, and Canadian community television. Born in Canada and a naturalized US Citizen, I have traveled extensively around the globe for both business and pleasure, and have had my passport stamped in places including Sweden, the UK, Russia, Ukraine, Norway, The Netherlands and Germany.

English:
English,
Grammar,
Writing
Computer:
Microsoft Excel
Elementary Education:
Grammar
Homeschool:
English,
Writing
Corporate Training:
Business,
Finance,
Grammar,
Microsoft Excel

Approved subjects are in bold.

Approved subjects

In most cases, tutors gain approval in a subject by passing a proficiency exam. For some subject areas, like music and art, tutors submit written requests to demonstrate their proficiency to potential students. If a tutor is interested but not yet approved in a subject, the subject will appear in non-bold font. Tutors need to be approved in a subject prior to beginning lessons.

Business

As I am a business tutor, I will not be using complete sentences. Bullet points rule in corporations:

• 15+ years of Fortune 100, private equity and non-profit revenue-driving business operations and marketing successes across all traditional and digital channels.
• Generating and retaining millions of dollars of revenues while increasing margins, loyalty and lifetime value; owning the P&L and budget.
• Leading centralized and decentralized teams ranging from 5-25 people and vendors across regions and nationally.
• Perfect mix of analytical, financial, strategic and marketing/branding capabilities that achieve needed results and always striving to meet stretch goals.
• Execution: regularly delivering to fixed time schedules against all odds. Expressive clarity: strategic development planning and perfect implementation.

English

My relevant academic achievements included passing grades in the following courses (the minimum pass was a B): Rhetorical and Critical Writing, Foundations of Language and Communication, and Research, Writing and Oral Presentation.

Beyond that, I was required to successfully incorporate APA style throughout my Bachelor's and Master's studies. During high school, English was one of my best subjects. Professionally, I have written a multitude of marketing, advertising, and business communications throughout my career, and my writings have appeared in trade and business newspapers.

Finance

Beyond my corporate finance work in dealing with budgeting, controlling the P&L and ensuring return on investment (ROI), my academic achievements include: (Undergrad) Quantitative Literacy and (Grad) Advanced Business Concepts: Economics, Marketing, and Quantitative Analysis.

Both courses needed a B or better to pass.

Grammar

Relevant university courses under my belt include: Rhetorical and Critical Writing, Foundations of Language and Communication, and Research, Writing and Oral Presentation.

I am a stickler for proper grammar and am very good at a myriad of styles. I also know what academia requires and what is needed in the "real world" of business.

Marketing

I am a customer-centric business and marketing executive with over 15 years worth of successes in improving corporate performance and value via change management, marketing and operations. I am an integrated marketing evangelist and diplomatic change manager with proven consumer and B2B marketing and sales results.

My positions have been with Fortune 100, private equity and non-profit organizations in the telecommunications and higher education fields. I have a vast and successful track record of improving results by increasing sales, developing products and markets, and managing significant cost reductions. Also, I have had had full P&L?accountability throughout the past decade and have managed staff and vendors locally and globally. My collaborative management style has significantly added to my success.

I have achieved Masters of Business Administration - Management & Strategy and Bachelor of Science - Marketing Management degrees.

Microsoft Excel

I have been using Excel for at least the past 15 years and consider myself an advanced user. In fact, during my undergrad studies, I found a programming error in a case study that would have resulted in a huge revenue shortage in the real world, and was the first to do so.

I have also taken intermediate and advanced Excel courses at New Horizons.

Writing

My relevant academic achievements including passing grades in the following courses; the minimum pass was a B.

During my undergraduate studies, I was required to pass the following subjects with a minimum B grade: Rhetorical and Critical Writing, Foundations of Language and Communication, and Research, Writing and Oral Presentation.

Beyond that, I was required to successfully incorporate APA style throughout my Bachelor's and Master's studies. During high school, English was one of my best subjects. Professionally, I have written a multitude of marketing, advertising, and business communications throughout my career, and my writings have appeared in trade and business newspapers.

Western Governors University
Marketing Management
Western Governors University
MBA

Education

Western Governors University (Marketing Management)

Western Governors University (MBA)

Hourly fee

Standard Hourly Fee: $55.00

Cancellation: 24 hours notice required

Travel policy

Jonathan will travel within 15 miles of Atlanta, GA 30305.


About Jonathan

I am a growth-minded, roll-up-the-sleeves, customer-centric Business and Marketing executive with over 15 years worth of successes in improving corporate performance and value via change management, marketing and operations. I am an integrated marketing evangelist and diplomatic change manager with proven consumer and B2B marketing and sales results. My positions have been with Fortune 100, private equity and non-profit organizations in the telecommunications and higher education fields.

I have a vast and successful track record of improving results by increasing sales, developing products and markets, and managing significant cost reductions with organizations including Golden Key International Honour Society, Comcast Corporation, Verizon Wireless and Suddenlink. I have had full P&L accountability throughout the past fifteen years and has managed staff and vendors locally and globally. My collaborative management style has significantly added to my success. As a poster child for adult non-traditional higher educations, I attained the position of Chief Marketing Officer prior to graduating with a Bachelor of Science in Marketing Management in 2009. I have since hung a MBA in Management & Strategy degree on the wall. In fact, I used Wyzant tutors from time to time, so am very familiar with using this invaluable service.


My Methodology:

• Discover what customers want.
• Drive branding, strategy, tactics, tracking, ROI.
Act hands-on where necessary.
• Leverage significant professional network and extensive business expertise.


Examples of Success:

- Over $1,200,000 lift in core product year to year revenues during the height of the 2008 recession following a years-long decline – a 22% increase during this recession – while decreasing annual related costs by over $500,000.
- Streamlined pricing, campaigns and offerings to aggressively win and retain more customers from very strong, deep pocketed competitors.
- More than doubled direct sales performance and exceeded budgeted gains across all managed product lines.
- Generated 18% direct marketing response and locked in $3,000,000 in annual at-risk revenues.


Career Driver:

Inspiring and leading teams to develop breakthrough campaigns, which increases customer demand and adds significantly to the bottom line.


Special Skills:

My experience has honed the following development know-how:
• Execution - regularly delivering to fixed time schedules against all odds.
• Experimentation - relentless and effective testing to determine the best tactics.
• Expressive clarity - strategic development plans.
• Management - optimizing people and finances to meet objectives.
• Strategic Alliances - seeking out the best vendors for a particular promotion.
• Budget maximization - for effective use of finite resources.
• Leadership - of centralized and decentralized teams ranging from 5 - 25 people across regions and internationally.

Along with professional involvement in the American Marketing Association, Direct Marketing Association and CTAM - Cable Television and Telecom Marketing Association, I have been active in numerous volunteer activities, including the 1988 Calgary Olympic Winter Games where I helped ensure telecom and video systems continued to broadcast from several venues, Rotary International, and Canadian community television. Born in Canada and a naturalized US Citizen, I have traveled extensively around the globe for both business and pleasure, and have had my passport stamped in places including Sweden, the UK, Russia, Ukraine, Norway, The Netherlands and Germany.

Education

Western Governors University
Marketing Management
Western Governors University
MBA

Education

Western Governors University (Marketing Management)

Western Governors University (MBA)


Tutor Policies

Cancellation
24 hours notice required
Travel Radius
Travels within 15 miles of Atlanta, GA 30305

Jonathan’s Subjects

English:
English,
Grammar,
Writing
Computer:
Microsoft Excel
Elementary Education:
Grammar
Homeschool:
English,
Writing
Corporate Training:
Business,
Finance,
Grammar,
Microsoft Excel

Approved subjects are in bold.

Approved subjects

In most cases, tutors gain approval in a subject by passing a proficiency exam. For some subject areas, like music and art, tutors submit written requests to demonstrate their proficiency to potential students. If a tutor is interested but not yet approved in a subject, the subject will appear in non-bold font. Tutors need to be approved in a subject prior to beginning lessons.


Background Check Status for Jonathan B.

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