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I'm an award winning director / photographer who worked for major advertising agencies in New York, Japan, Mexico and Italy. In Japan my main assignment was to teach and train the creative staff of a Japanese agency by the name of Dai-Ichi- Kikaku. They were interested in learning the western ways of advertising. In Mexico I was the creative director and head of TV production. I trained young assistant art directors and TV producers. Some who went on to become full fledged film directors in their own right. I'm now living in Florida semi- retired but looking forward to helping creative's of any level achieve their artistic expressions.
In my method of tutoring, I favor working with individuals or a small group no larger than 4. If we're are teaching photography, I will examine their understanding of their own equipment. How knowledgeable of the use of shutter speeds, IOS, filters, and lighting. Once I feel that they're comfortable with their own equipment, I will move on the subject of creativity. I start by stressing the importance of a good idea, emphasizing the importance of the concept. I'll show them examples of some of my own work and others to trigger their imaginations. I will gradually make each assignment a little more demanding. We'll then go on a field trip and tackle a subject we can share in our creative pursuit.
I will then introduce them to a Photoshop program and show them how in some cases they can further advance their concept with the use of this software program. How we can crop it. retouch it, change the contrast, etc., etc. In a separate session I will show them how they can take old family pictures and make them look new again to the delight of their Grandparents.
There will also be a separate session on the art of lighting. In my mind one of the most important elements of a good quality photograph.
For students of motion picture film / video, I will duplicate the above program with the addition of how to edit a film/video, by adding music, titles, dissolves and other effects, and finally the narration.
First of all, I am an Apple computer user and with my Photoshop Elements 8 software program I can achieve all of my creative needs. It's a great program that only costs about $70, less if you are a student. Rather than paying $600 for the full blown Adobe program. I've been using "Elements" for the past 8 years giving new life to my vast photographic collection making pictures that are 40 or 50 years old look like they were taken yesterday. It's truly a magical program.
I was an art student all through my education in New York City, I attended the School of Industrial Arts, The School of Visual Arts and my first postion upon entering the advertising business was that of a "Sketchman". Drawing is second nature for me. When teaching "Drawing' I will include various use of techniques using diferent mediums such as Pencil, Pen & Ink, charcoal, and Pastels. My students will be introduced to the appropriate paper surfaces to use when working with the above mediums. For students who own a scanner, computer and Photo Shop software program I will open up new and interesting ways of expanding their creativity.
For most of my professional life I have been an award winning TV commercial director / cameraman. As a youngster, I studied film production at New York University.
As an art student at the School of Industrial Arts and Brooklyn Tech. I studied photography as one of my majors. When I entered the business of advertising as an art director, I also became very involved in the subject of jazz. I spent week-ends shooting musicians in Greenwich Village clubs and going uptown to Harlem to cover that jazz scene. I was successful in selling some of my work to both Downbeat and Metronome magazines. My work took me around the world which gave me the opportunity to compile and extensive library of photographs. I have won many awards for my work including one from National Geographic magazine.
I've been an award winning TV commercial director for many years. Some of my major clients were Coca-Cola, Nestle, Chevrolet, P&G, Colgate, and CBS Radio. Altough this work was shot in film, it is not too different than video. Actually, in many respects, video is easier than film. Basically the process is the same from pre-production to shooting, and finally in editing.
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