Rob leverages his 10 years of experience to assist with all phases of research and evaluation projects. His experience in 2011 included research protocol development, survey development, data collection and management, data analysis, report writing, project management and client development. In addition to these skills, Rob is well versed in research design, psychographic measurement, evaluation training, quantitative analysis and state-trait theories of human behavior, including those stemming from social and environmental psychology.
Rob has worked on some exciting projects recently. For example, Rob completed a membership study with the Professional Ski Instructors of America-American Association of Snowboard Instructors (PSIA-AASI). PSIA-AASI is a national snowsport education organization of over 30,000 members. Rob’s collaboration with PSIA-AASI’s director of marketing led to a comprehensive investigation of member satisfaction, perceptions and behaviors. Rob’s role in this project included stakeholder buy-in development, survey development, online data collection and management, parametric and nonparametric data analysis. Other recent projects include an evaluation with the American Evaluation Association (AEA) and Denver Botanic Gardens (the Gardens). Rob’s work with AEA included a national online survey with AEA members and follow-up phone interviews to measure the impact a new form of organizational governance was having on member outcomes. Rob’s work with the Gardens evaluated both member and non-member awareness of marketing efforts, usage rates (i.e., visitation), reasons for joining/non-joining and motivations for general visitation, among other factors. Currently, Rob is working with Douglas County Libraries (DCL) on a library user/non-user study to help DCL learn more about community-wide brand image and perceptions.
Beyond the specific clients listed above, Rob’s previous collaborations include working with government agencies (e.g., National Park Service, U.S. Forest Service), school districts (e.g., Denver Public Schools, Granite School District), museums (e.g., Denver Museum of Nature Science, The Wildlife Experience, Buffalo Bill Historic Center), several research labs and many other nonprofits. While working within these organizations, Rob has been able to develop an approach that is both rigorous and accessible, regardless of the content area.
Rob’s formal education includes a Ph.D. in applied social psychology from Colorado State University in Fort Collins and a B.S. in industrial/organizational psychology from the State University of New York (S.U.N.Y.) College at Buffalo (Buffalo, NY).
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