A peer once asked me, “Can art change the world?”
“I don’t know if art can change the world, but I think it takes artists to change the world.” I told her after a moment’s contemplation.
I believe that a strong imagination manifests a strong future and I believe that expression is one of man’s most prominent legacies.
My name is Arthur ‘Eli’ and I am a nationally recognized artist, philosopher and an award winning tequila producer with a strong background in brand development, marketing and large-scale multi medium projects. I am the Brand Director of my family’s Spirits Import Company, 1933 Spirits and we produce ‘Mi Casa Tequila’. I personally design all our ads, media, POS and website. To do this I use Photoshop extensively and incorporate traditional drawing, DSLR Photography, and creative typography. I have a degree in Conceptual Information Arts, which primarily focused on utilizing emerging technology for art. In 2006 I moved abroad to Italy to finish my education at the Accademia Di Belle Arti where I was one of two Americans to study sculpture under the professor Vittorio Fumasi.
In harvesting a student’s artistic ability it is important to teach them not just the skill but also the philosophy behind art. More importantly it is important to understand the goals of the student. Does the student wish to create beautiful mixed media landscapes using hand drawn sketches and computer color? Does the student wish to have the skills to put a small web page together? Or does the student merely want a technical understanding of line & form? All these are important because if the student doesn't feel as if he or she is making incremental progress towards his or her goals, it may leave them throwing down the towel. Art and artistic ability does not happen over night. It needs to become something that is loved and obsessed over. Once it becomes a passion, time and practice will turn an okay artist into a great artist.
For children it is important to expose them to the idea that anything can become art and let their imagination take front and center so that they are encouraged by creating art as opposed to following a specific 'technique'.
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