I've been a commercial/advertising photographer for over 25 years. My list of companies worked for includes IBM, So Cal Edison, Rockwell International, Hughes Aircraft, Kaiser Steel, Princess Cruise Lines, Avery Label, SKB Cases, Oracle and many, many others.
In all of these situations, lighting is absolutely critical. Most times it is as or more important than the camera itself. I take great pride in my ability to creatively light ANYTHING -
My experience ranges from shooting in extremely hazardous locations to finely detailed studio work such as photographing jewelry and food.
Since the dawn of the digital age it is almost impossible to create an image without the eventual use of Photoshop. I have been fluent in Photoshop for well over 10 years now and have created some mind blowing images for my clients.
A great deal of my present work is digitally repairing images for companies that have decided to shoot their own pictures and who unfortunately did not understand the importance of lighting.
There is a saying: "If you can't light it, Photoshop it"
Fortunately, I can do both.
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