I use Photoshop, Lightroom and Capture One Pro extensively in my photography work. Working with digital images requires professional photographers to do the image "processing" and retouching that used to be accomplished by graphic arts houses and printers. No more. As a photographer, mastering Photoshop has made a huge difference in my work and has enabled me to add "sizzle" to my shots and thereby surpass my competitors.
If you are serious about improving your photography skills, you MUST add Photoshop to your skill set. I can help get you there though my hands-on instruction.
My experience as a commercial/advertising photographer began in 1975, after attending Art Center College of Design and after I worked as an assistant to a top Los Angeles advertising photographer for 2 years. Thereafter, I opened my own advertising photo studio in Orange County where my work comprised of studio work and location assignments for advertising agencies, manufacturers and their products, retailers and national magazines. I photographed ads for recreational products including surfboards, skateboards, high-performance boats, professional gym equipment, apparel companies to name a few. I also photographed catalogs for Tinderbox, May Co., and packaging for Clairol. In my magazine assignments, I traveled throughout the U.S. photographing big-rig trucks and heavy haulers for 5 national industry magazines.
In 1979 I joined Taco Bell Corp. (then a division of PepsiCo) as the PepsiCo Corporate Photographer and had a 20-year career as both a photographer and a Creative Director. During that time, I photographed national ad campaigns including the restaurant menu panels seen in Taco Bell restaurants around the world as well as numerous assignments for the other PepsiCo divisions including Pizza Hut, KFC and of course, PepsiCo. The assignments were diverse in scope and not only did I photograph food, but restaurant crews, franchise owners, corporate executives, annual reports, company-sponsored community events, public relations, large-scale multi-media events, training and development manuals and thousands of other exciting assignments.
Most recently as a freelance advertising photographer, I've been digitally shooting packaging and advertising spreads for international toy companies, an International Export Federation, top-rated 5-star restaurants, Interior Designers and consultants, real estate investment companies, ad agencies among others. It's been a fun and exciting career and I learn something new on every shoot even though I've been at it 35+ years. I'm positive I can help you develop your creative and technical skills through my experience.