My name is Ed A., and I am a professional commercial photographer in the Aliso Viejo/Laguna Beach area. It would be my pleasure to help you learn how to create more dynamic images, develop your style, and get comfortable with Lightroom, Hasselbad's Phocus, Capture One and Photoshop to make your images "POP"! Need help with lighting? I can help you with strobe, tungsten, and how to work with natural sunlight and artificial light make your images come alive.
My experience as a studio and location photographer comes from over 35 years of shooting diverse assignments for the advertising industry, product and food manufacturers, service organizations and national publications. In addition to freelance work, I was the corporate photographer for the PepsiCo/Taco Bell Corp. organizations for over 20 years. There, I photographed all of the menu panels seen in Taco Bell restaurants, and many other assignments for Pepsi, Frito-Lay, KFC and Pizza Hut. More recently, I've been shooting product lines for Mattel, Spin Master (Toronto), Wow Wee (Hong Kong), Bandai (Japan), Talvor (Australia),and food photography for top Zagat-rated restaurants among many other clients.
It is rewarding for me to teach and share with others the art of photography and the necessary technical elements of both digital and film "processing" in Lightroom, Capture One, and Photoshop to expand the vision and creativity. As a photographer becomes more skilled, his or her images become more visually exciting and convey more emotion from the viewer. My goal as an instructor is to assist the student get to that level in a much shorter time than doing it on their own.
One of my instructors said something to me years ago that I'll never forget: "Walk in the shoes of a master to get to your destination more quickly." I've benefited from this truism many times in my life and my desire is for YOU to benefit from my knowledge and years of experience.
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