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There's been a camera in my hands since I was around 10 years old. It started with a Polaroid my dad gave me on a whim. As an observer of photography up until that point, (as practiced by my older sister) my understanding of it revolved around 127 cartridge film, flashcubes and, fuzzy pictures. Once I got my hands on the Polaroid, my understanding would never be the same. That random gift would begin my lifelong love of "photography." I took pictures of anything and everything with it, just so I could see the image I saw in the viewfinder. Needless to say, it took much trial and error to finally start "seeing" the images I "wanted to see". The Polaroid eventually led to the purchase of a 35mm camera and the related equipment required to capture images I wanted to see with far greater detail than I ever imagined.
My knowledge of photography, which I used in high school to get on the yearbook staff and hence, into football games for free, landed me a job at a department store selling, you guessed it, cameras. After spending a couple of years selling cameras, I was fortunate to land a job as an assistant with a commercial photographer. He specialized in architecture, location and, food photography. We traveled the country doing photo shoots of all types. During this time, I became quite familiar with the "art" of creating an image. My education was continued under the direction of an Art Center graduate who did only studio work. It was there that I learned the finer points of lighting and composition. After three years of shlepping gear and doing what it took to make a large or small commercial shoot successful, the decision was made to start my own business. Tony Hernandez Photography was born in 1983. Thirty years later, the idea of creating images is the reason I still get butterflies before a shoot. My experience covers most aspects of what a person would encounter in day-to-day photography, regardless of the situation. From available light to completely controlled lighting, and everything in between.
Since the advent of "digital imaging", (notice how I don't call it photography) the skills it once took to create an image began to fall to the wayside. The "A or Automatic" setting has become the default position on far too many cameras who's owners desire "more" from their photography. As a 30+ year professional, I run into people all the time who say: "If I could only pic your brain about" then they fill in the blank. I love to talk about photography but, to be honest, it's not that easy. True "photography" (as in, not Photoshopped) takes time, patience and, an understanding of how cameras, lenses, exposure, the ISO and, composition are used to make an image, "in camera" (as in, not Photoshopped) to get the desired effect you saw in your head when you approached the shot in the first place. Once the basics are understood, creating the shot "you imagined" becomes much easier, as well as your general photography becoming more consistent. The difference between "taking pictures" and "taking photographs" is "actual photographic knowledge". There is no substitute. Know "why" this happened or, that didn't happen. I can teach you the basics that will get you off of "A" and get you on to"M", where the fun really begins! From complete beginner to seriously advanced amateur. If you have a desire to take better pictures or, great photographs, I can help.
I have thirty years of real world experience in all types of photography. My photographs have been published in magazines as well as gracing the covers. Photographs I have done commercially have been seen by countless people over the years. I am well versed in traditional as well as digital photography.
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